Strategy based segmentation of industrial markets

T.M.M. Verhallen, R.T. Frambach

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

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Original languageEnglish
Title of host publicationMarketing: Its dynamics and challenges: Proceedings of the 23rd Annual Conference of the European Marketing Academy, Maastricht, the Netherlands, May 17-20, 1994 (Vol. 2)
EditorsJ.M.M. Bloemer, J.G.A.M. Lemmink, J.D.P. Kasper
Place of PublicationMaastricht
PublisherUniversity of Limburg, Faculty of Economics and Business Administration
Pages1475-1478
ISBN (Print)9080192910
Publication statusPublished - 1994

Cite this

Verhallen, T. M. M., & Frambach, R. T. (1994). Strategy based segmentation of industrial markets. In J. M. M. Bloemer, J. G. A. M. Lemmink, & J. D. P. Kasper (Eds.), Marketing: Its dynamics and challenges: Proceedings of the 23rd Annual Conference of the European Marketing Academy, Maastricht, the Netherlands, May 17-20, 1994 (Vol. 2) (pp. 1475-1478). University of Limburg, Faculty of Economics and Business Administration.