Strategy based segmentation of industrial markets

T.M.M. Verhallen; R.T. Frambach

Strategy based segmentation of industrial markets

T.M.M. Verhallen
, R.T. Frambach

Tilburg University

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Professional

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Original language	English
Title of host publication	Marketing: Its dynamics and challenges: Proceedings of the 23rd Annual Conference of the European Marketing Academy, Maastricht, the Netherlands, May 17-20, 1994 (Vol. 2)
Editors	J.M.M. Bloemer, J.G.A.M. Lemmink, J.D.P. Kasper
Place of Publication	Maastricht
Publisher	University of Limburg, Faculty of Economics and Business Administration
Pages	1475-1478
ISBN (Print)	9080192910
Publication status	Published - 1994

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Verhallen, T. M. M., & Frambach, R. T. (1994). Strategy based segmentation of industrial markets. In J. M. M. Bloemer, J. G. A. M. Lemmink, & J. D. P. Kasper (Eds.), Marketing: Its dynamics and challenges: Proceedings of the 23rd Annual Conference of the European Marketing Academy, Maastricht, the Netherlands, May 17-20, 1994 (Vol. 2) (pp. 1475-1478). University of Limburg, Faculty of Economics and Business Administration.

Verhallen, T.M.M. ; Frambach, R.T. / Strategy based segmentation of industrial markets. Marketing: Its dynamics and challenges: Proceedings of the 23rd Annual Conference of the European Marketing Academy, Maastricht, the Netherlands, May 17-20, 1994 (Vol. 2). editor / J.M.M. Bloemer ; J.G.A.M. Lemmink ; J.D.P. Kasper. Maastricht : University of Limburg, Faculty of Economics and Business Administration, 1994. pp. 1475-1478

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title = "Strategy based segmentation of industrial markets",

author = "T.M.M. Verhallen and R.T. Frambach",

year = "1994",

language = "English",

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editor = "J.M.M. Bloemer and J.G.A.M. Lemmink and J.D.P. Kasper",

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Verhallen, TMM & Frambach, RT 1994, Strategy based segmentation of industrial markets. in JMM Bloemer, JGAM Lemmink & JDP Kasper (eds), Marketing: Its dynamics and challenges: Proceedings of the 23rd Annual Conference of the European Marketing Academy, Maastricht, the Netherlands, May 17-20, 1994 (Vol. 2). University of Limburg, Faculty of Economics and Business Administration, Maastricht, pp. 1475-1478.

Strategy based segmentation of industrial markets. / Verhallen, T.M.M.; Frambach, R.T.
Marketing: Its dynamics and challenges: Proceedings of the 23rd Annual Conference of the European Marketing Academy, Maastricht, the Netherlands, May 17-20, 1994 (Vol. 2). ed. / J.M.M. Bloemer; J.G.A.M. Lemmink; J.D.P. Kasper. Maastricht: University of Limburg, Faculty of Economics and Business Administration, 1994. p. 1475-1478.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Professional

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T1 - Strategy based segmentation of industrial markets

AU - Verhallen, T.M.M.

AU - Frambach, R.T.

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EP - 1478

BT - Marketing: Its dynamics and challenges: Proceedings of the 23rd Annual Conference of the European Marketing Academy, Maastricht, the Netherlands, May 17-20, 1994 (Vol. 2)

A2 - Bloemer, J.M.M.

A2 - Lemmink, J.G.A.M.

A2 - Kasper, J.D.P.

PB - University of Limburg, Faculty of Economics and Business Administration

CY - Maastricht

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Verhallen TMM, Frambach RT. Strategy based segmentation of industrial markets. In Bloemer JMM, Lemmink JGAM, Kasper JDP, editors, Marketing: Its dynamics and challenges: Proceedings of the 23rd Annual Conference of the European Marketing Academy, Maastricht, the Netherlands, May 17-20, 1994 (Vol. 2). Maastricht: University of Limburg, Faculty of Economics and Business Administration. 1994. p. 1475-1478