| Original language | English |
|---|---|
| Title of host publication | Financial service marketing |
| Editors | F. Caeldries, J. Goedee, A.C.J. Rijkers, L. Wijnands |
| Place of Publication | Den Haag |
| Publisher | Lemma |
| Pages | 311-326 |
| ISBN (Print) | 9789059312708 |
| Publication status | Published - 2010 |
Strategy implementation
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific