Original language | English |
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Title of host publication | Advanced Methods for Modeling Markets |
Editors | Peter S.H. Leeflang, Jaap E. Wieringa, Tammo H.A. Bijmolt, Koen H. Pauwels |
Place of Publication | New York |
Publisher | Springer |
Chapter | 7 |
Pages | 203-234 |
ISBN (Print) | 9783319534671 |
Publication status | Published - 2017 |
Publication series
Name | International Series in Quantitative Marketing |
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