| Original language | English |
|---|---|
| Title of host publication | Advanced Methods for Modeling Markets |
| Editors | Peter S.H. Leeflang, Jaap E. Wieringa, Tammo H.A. Bijmolt, Koen H. Pauwels |
| Place of Publication | New York |
| Publisher | Springer |
| Chapter | 7 |
| Pages | 203-234 |
| ISBN (Print) | 9783319534671 |
| Publication status | Published - 2017 |
Publication series
| Name | International Series in Quantitative Marketing |
|---|
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