Succesful new product pricing practices: A contingency approach

P.T.M. Ingenbleek, M. Debruyne, R.T. Frambach, T.M.M. Verhallen

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@article{7df23c39347c44a1a44b2d018d48031a,

title = "Succesful new product pricing practices: A contingency approach",

author = "P.T.M. Ingenbleek and M. Debruyne and R.T. Frambach and T.M.M. Verhallen",

note = "Pagination: 16",

year = "2003",

language = "English",

volume = "14",

pages = "289--305",

journal = "Marketing Letters",

issn = "0923-0645",

publisher = "Springer New York",

number = "4",

}