Succesful new product pricing practices: A contingency approach

P.T.M. Ingenbleek, M. Debruyne, R.T. Frambach, T.M.M. Verhallen

Research output: Contribution to journalArticleScientificpeer-review

82 Citations (Scopus)
945 Downloads (Pure)
Original languageEnglish
Pages (from-to)289-305
Number of pages16
JournalMarketing Letters
Volume14
Issue number4
Publication statusPublished - 2003

Cite this

Ingenbleek, P. T. M., Debruyne, M., Frambach, R. T., & Verhallen, T. M. M. (2003). Succesful new product pricing practices: A contingency approach. Marketing Letters, 14(4), 289-305.