Succesful new product pricing practices: A contingency approach

P.T.M. Ingenbleek, M. Debruyne, R.T. Frambach, T.M.M. Verhallen

Research output: Contribution to journalArticleScientificpeer-review

91 Citations (Scopus)
1199 Downloads (Pure)
Original languageEnglish
Pages (from-to)289-305
Number of pages16
JournalMarketing Letters
Volume14
Issue number4
Publication statusPublished - 2003

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