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Succesful new product pricing practices: A contingency approach

  • P.T.M. Ingenbleek
  • , M. Debruyne
  • , R.T. Frambach
  • , T.M.M. Verhallen

Research output: Contribution to journalArticleScientificpeer-review

2275 Downloads (Pure)
Original languageEnglish
Pages (from-to)289-305
Number of pages16
JournalMarketing Letters
Volume14
Issue number4
Publication statusPublished - 2003

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