Superdiverse neighborhoods are understood as challenges; as potential ghetto’s in need for a better social mix. In this paper, ethnographic linguistic landscape analysis (ELLA) is used to study the effects of the public-private city renewal policies. ELLA not only enables a distributional image of ‘het Rabot’, a small neighborhood in the periphery of Ghent in Belgium, but also to sketch a stratigraphy. The ideology of social mix, in combination with the inter-urban competition for tourists and middle class inhabitants results in the hipsterification of the neighborhood. The net effect, is a disruptive influx of a creative class.