Synchronising marketing and supply chain management policies for improving system performance

Richa Jain, Suresh Kumar Goyal

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)609-619
JournalInternational Journal of Procurement Management
Volume6
Issue number5
DOIs
Publication statusPublished - 2013
Externally publishedYes

Keywords

  • Supply chain management
  • Marketing
  • demand chain alignment
  • Advertising
  • Word of mouth

Cite this

@article{4a18b7e5424340aba591049c244acc47,
title = "Synchronising marketing and supply chain management policies for improving system performance",
keywords = "Supply chain management, Marketing, demand chain alignment, Advertising, Word of mouth",
author = "Richa Jain and Goyal, {Suresh Kumar}",
year = "2013",
doi = "10.1504/IJPM.2013.056175",
language = "English",
volume = "6",
pages = "609--619",
journal = "International Journal of Procurement Management",
issn = "1753-8432",
publisher = "Inderscience Publishers",
number = "5",

}

Synchronising marketing and supply chain management policies for improving system performance. / Jain, Richa; Goyal, Suresh Kumar.

In: International Journal of Procurement Management, Vol. 6, No. 5, 2013, p. 609-619.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Synchronising marketing and supply chain management policies for improving system performance

AU - Jain, Richa

AU - Goyal, Suresh Kumar

PY - 2013

Y1 - 2013

KW - Supply chain management

KW - Marketing

KW - demand chain alignment

KW - Advertising

KW - Word of mouth

U2 - 10.1504/IJPM.2013.056175

DO - 10.1504/IJPM.2013.056175

M3 - Article

VL - 6

SP - 609

EP - 619

JO - International Journal of Procurement Management

JF - International Journal of Procurement Management

SN - 1753-8432

IS - 5

ER -