Synchronising marketing and supply chain management policies for improving system performance

Richa Jain, Suresh Kumar Goyal

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	609-619
Journal	International Journal of Procurement Management
Volume	6
Issue number	5
DOIs	https://doi.org/10.1504/IJPM.2013.056175
Publication status	Published - 2013
Externally published	Yes

Keywords

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title = "Synchronising marketing and supply chain management policies for improving system performance",

keywords = "Supply chain management, Marketing, demand chain alignment, Advertising, Word of mouth",

author = "Richa Jain and Goyal, {Suresh Kumar}",

year = "2013",

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language = "English",

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pages = "609--619",

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}

TY - JOUR

T1 - Synchronising marketing and supply chain management policies for improving system performance

AU - Jain, Richa

AU - Goyal, Suresh Kumar

PY - 2013

Y1 - 2013

KW - Supply chain management

KW - Marketing

KW - demand chain alignment

KW - Advertising

KW - Word of mouth

U2 - 10.1504/IJPM.2013.056175

DO - 10.1504/IJPM.2013.056175

M3 - Article

SN - 1753-8432

VL - 6

SP - 609

EP - 619

JO - International Journal of Procurement Management

JF - International Journal of Procurement Management

IS - 5

ER -