Tackling the challenges in buying value-added marketing services

Wendy van der Valk, Marc Reunis, Finn Wynstra

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationDealing with Dualities
Subtitle of host publicationProceedings of the 21st IMP Conference
Place of PublicationRotterdam
PublisherWiley
Number of pages15
Publication statusPublished - 2005
Externally publishedYes
Event21st Annual IMP Conference - Rotterdam, Netherlands
Duration: 1 Sep 20053 Sep 2005

Conference

Conference21st Annual IMP Conference
CountryNetherlands
CityRotterdam
Period1/09/053/09/05

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