Tackling the challenges in buying value-added marketing services

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Dealing with Dualities
Subtitle of host publication	Proceedings of the 21st IMP Conference
Place of Publication	Rotterdam
Publisher	Wiley
Number of pages	15
Publication status	Published - 2005
Externally published	Yes
Event	21st Annual IMP Conference - Rotterdam, Netherlands Duration: 1 Sept 2005 → 3 Sept 2005

Cite this

@inproceedings{82aee478a6e54ace9d8129e92bf37e33,

title = "Tackling the challenges in buying value-added marketing services",

author = "\{van der Valk\}, Wendy and Marc Reunis and Finn Wynstra",

year = "2005",

language = "English",

booktitle = "Dealing with Dualities",

publisher = "Wiley",

note = "21st Annual IMP Conference ; Conference date: 01-09-2005 Through 03-09-2005",

}