Targeted ads don’t just make you more likely to buy — They can change how you think about yourself

Rebecca Reczek, Christopher A. Summers, Robert Smith

Research output: Contribution to journal › Article › Professional

Access to Document

@article{1652bb45e1a643f58fc95bbbf0afcb11,

title = "Targeted ads don{\textquoteright}t just make you more likely to buy — They can change how you think about yourself",

author = "Rebecca Reczek and Summers, {Christopher A.} and Robert Smith",

year = "2016",

month = apr,

day = "4",

language = "English",

journal = "Harvard business review",

issn = "0017-8012",

publisher = "Harvard Business School Publishing",

}