Teaching material for: How well does consumer-based brand equity align with sales-based brand equity and marketing mix response?

Hannes Datta, Kusum L. Ailawadi, H.J. van Heerde

Research output: Other contributionOther research output

Original languageEnglish
TypeTeaching material
Publication statusPublished - 5 Feb 2019

Publication series

NameJM Insights in the Classroom

Cite this

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title = "Teaching material for: How well does consumer-based brand equity align with sales-based brand equity and marketing mix response?",
author = "Hannes Datta and Ailawadi, {Kusum L.} and {van Heerde}, H.J.",
year = "2019",
month = "2",
day = "5",
language = "English",
series = "JM Insights in the Classroom",
type = "Other",

}

Teaching material for: How well does consumer-based brand equity align with sales-based brand equity and marketing mix response? / Datta, Hannes; Ailawadi, Kusum L.; van Heerde, H.J.

2019, Teaching material. (JM Insights in the Classroom).

Research output: Other contributionOther research output

TY - GEN

T1 - Teaching material for: How well does consumer-based brand equity align with sales-based brand equity and marketing mix response?

AU - Datta, Hannes

AU - Ailawadi, Kusum L.

AU - van Heerde, H.J.

PY - 2019/2/5

Y1 - 2019/2/5

M3 - Other contribution

T3 - JM Insights in the Classroom

ER -