TeamWorks: The family business and the franchise model.

Astrid Kramer*, Miranda Stienstra, Inge van Raaij

*Corresponding author for this work

Research output: Other contribution


This case focuses on TeamWorks, a family business which uses a franchise formula for offering high-end, in-house company training. After the successful growth of TeamWorks from the start in 1998 up until 2007, problems emerged, which were created by the financial crisis, the growing imbalance between revenues of franchisees, and the commitment of the founders to the business model and to TeamWorks itself. For several years, the founders of TeamWorks started to plan their succession by considering several different succession options, but all of them have failed or seemed not viable. Can TeamWorks continue to be successful with its original business model? How can the founders plan for a successful succession?
Original languageEnglish
TypeTeaching case
Media of outputTeaching case
PublisherSage Publications
Number of pages6
Publication statusPublished - 2 May 2022


  • Family business
  • SMEs
  • franchise


Dive into the research topics of 'TeamWorks: The family business and the franchise model.'. Together they form a unique fingerprint.

Cite this