| Original language | English |
|---|---|
| Pages (from-to) | 163-169 |
| Number of pages | 6 |
| Journal | The Journal of Database Marketing |
| Volume | 9 |
| Issue number | 2 |
| Publication status | Published - 2002 |
Test designs for evaluating the effectiveness of mail packs
L.J. Paas
Research output: Contribution to journal › Article › Scientific › peer-review