The asymmetric effect of discount retraction on subsequent choice

L. Wathieu, A.V. Muthukrishnan, B.J.J.A.M. Bronnenberg

Research output: Contribution to journalArticleScientificpeer-review

161 Downloads (Pure)
Original languageEnglish
Pages (from-to)652-657
JournalJournal of Consumer Research
Volume31
Issue number3
Publication statusPublished - 2004
Externally publishedYes

Cite this

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title = "The asymmetric effect of discount retraction on subsequent choice",
author = "L. Wathieu and A.V. Muthukrishnan and B.J.J.A.M. Bronnenberg",
year = "2004",
language = "English",
volume = "31",
pages = "652--657",
journal = "Journal of Consumer Research",
issn = "0093-5301",
publisher = "University of Chicago",
number = "3",

}

The asymmetric effect of discount retraction on subsequent choice. / Wathieu, L.; Muthukrishnan, A.V.; Bronnenberg, B.J.J.A.M.

In: Journal of Consumer Research, Vol. 31, No. 3, 2004, p. 652-657.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - The asymmetric effect of discount retraction on subsequent choice

AU - Wathieu, L.

AU - Muthukrishnan, A.V.

AU - Bronnenberg, B.J.J.A.M.

PY - 2004

Y1 - 2004

M3 - Article

VL - 31

SP - 652

EP - 657

JO - Journal of Consumer Research

JF - Journal of Consumer Research

SN - 0093-5301

IS - 3

ER -