The asymmetric effect of discount retraction on subsequent choice

L. Wathieu, A.V. Muthukrishnan, B.J.J.A.M. Bronnenberg

Research output: Contribution to journalArticleScientificpeer-review

22 Citations (Scopus)
236 Downloads (Pure)
Original languageEnglish
Pages (from-to)652-657
JournalJournal of Consumer Research
Volume31
Issue number3
Publication statusPublished - 2004
Externally publishedYes

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