The asymmetric effect of discount retraction on subsequent choice

L. Wathieu, A.V. Muthukrishnan, B.J.J.A.M. Bronnenberg

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Original language	English
Pages (from-to)	652-657
Journal	Journal of Consumer Research
Volume	31
Issue number	3
Publication status	Published - 2004
Externally published	Yes

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@article{d9d45f746e484329a8d35c65da343340,

title = "The asymmetric effect of discount retraction on subsequent choice",

author = "L. Wathieu and A.V. Muthukrishnan and B.J.J.A.M. Bronnenberg",

year = "2004",

language = "English",

volume = "31",

pages = "652--657",

journal = "Journal of Consumer Research",

issn = "0093-5301",

publisher = "Oxford University Press",

number = "3",

}