Original language | English |
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Title of host publication | European advances in consumer research |
Place of Publication | Provo, Utah |
Publisher | Association for Consumer Research |
Pages | 39-45 |
Number of pages | 7 |
ISBN (Print) | 0915552310 |
Publication status | Published - 1993 |
Externally published | Yes |
Publication series
Name | |
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Number | 1 |