The attitude toward advertising of advertising practitioners, homemakers and students in The Netherlands and Belgium

R. Pieters, H. Baumgartner

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Original languageEnglish
Title of host publicationEuropean advances in consumer research
Place of PublicationProvo, Utah
PublisherAssociation for Consumer Research
Pages39-45
Number of pages7
ISBN (Print)0915552310
Publication statusPublished - 1993
Externally publishedYes

Publication series

Name
Number1

Cite this

Pieters, R., & Baumgartner, H. (1993). The attitude toward advertising of advertising practitioners, homemakers and students in The Netherlands and Belgium. In European advances in consumer research (pp. 39-45). Provo, Utah: Association for Consumer Research.
Pieters, R. ; Baumgartner, H. / The attitude toward advertising of advertising practitioners, homemakers and students in The Netherlands and Belgium. European advances in consumer research. Provo, Utah : Association for Consumer Research, 1993. pp. 39-45
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Pieters, R & Baumgartner, H 1993, The attitude toward advertising of advertising practitioners, homemakers and students in The Netherlands and Belgium. in European advances in consumer research. Association for Consumer Research, Provo, Utah, pp. 39-45.

The attitude toward advertising of advertising practitioners, homemakers and students in The Netherlands and Belgium. / Pieters, R.; Baumgartner, H.

European advances in consumer research. Provo, Utah : Association for Consumer Research, 1993. p. 39-45.

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

TY - CHAP

T1 - The attitude toward advertising of advertising practitioners, homemakers and students in The Netherlands and Belgium

AU - Pieters, R.

AU - Baumgartner, H.

N1 - Pagination: 7

PY - 1993

Y1 - 1993

M3 - Chapter

SN - 0915552310

SP - 39

EP - 45

BT - European advances in consumer research

PB - Association for Consumer Research

CY - Provo, Utah

ER -

Pieters R, Baumgartner H. The attitude toward advertising of advertising practitioners, homemakers and students in The Netherlands and Belgium. In European advances in consumer research. Provo, Utah: Association for Consumer Research. 1993. p. 39-45