The attitude toward advertising of advertising practitioners, homemakers and students in The Netherlands and Belgium

R. Pieters, H. Baumgartner

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Original languageEnglish
Title of host publicationEuropean advances in consumer research
Place of PublicationProvo, Utah
PublisherAssociation for Consumer Research
Pages39-45
Number of pages7
ISBN (Print)0915552310
Publication statusPublished - 1993
Externally publishedYes

Publication series

Name
Number1

Cite this

Pieters, R., & Baumgartner, H. (1993). The attitude toward advertising of advertising practitioners, homemakers and students in The Netherlands and Belgium. In European advances in consumer research (pp. 39-45). Association for Consumer Research.