| Original language | English |
|---|---|
| Title of host publication | European advances in consumer research |
| Place of Publication | Provo, Utah |
| Publisher | Association for Consumer Research |
| Pages | 39-45 |
| Number of pages | 7 |
| ISBN (Print) | 0915552310 |
| Publication status | Published - 1993 |
| Externally published | Yes |
Publication series
| Name | |
|---|---|
| Number | 1 |