The "average consumer" of EU law in domestic and European litigation

V. Mak

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review


The involvement of EU law in business-to-consumer (B2C) private law relationships is bounded. Regulation originates partly at EU level and partly in national law, leading to fragmentation and legal uncertainty. To counter this problem, this chapter aims to give a new perspective on lawmaking in European consumer law. Rather than focusing on the harmonisation of consumer rights in the EU, the proposed solution is to focus on central legal standards, such as the ‘average consumer’, and their potential to function as analytical tools that enable communication between different levels of regulation, and through this greater transparency in lawmaking.
Original languageEnglish
Title of host publicationThe Involvement of EU Law in Private Law Relationships
EditorsDorota Leczykiewicz, Stephen Weatherill
Place of PublicationOxford
PublisherHart Publishing
Number of pages23
Publication statusPublished - 2013

Publication series

NameStudies of the Oxford Institute of European and Comparative Law
PublisherHart Publishing


  • multilevel regulation
  • european private law
  • consumer law
  • financial regulation


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