The Benefits of behaving badly: Successful regulation by planned deviation

R.M.R.D. Coelho do Vale, M. Zeelenberg

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

Original languageEnglish
Title of host publicationAdvances in consumer research
EditorsJ. Cotte, S. Wood
Place of PublicationDuluth, MN
PublisherAssociation for Consumer Research
Publication statusPublished - 2014

Publication series

NameACR Conference Proceedings

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