The Benefits of behaving badly: Successful regulation by planned deviation

R.M.R.D. Coelho do Vale, M. Zeelenberg

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

Original languageEnglish
Title of host publicationAdvances in consumer research
EditorsJ. Cotte, S. Wood
Place of PublicationDuluth, MN
PublisherAssociation for Consumer Research
Pages437-438
Volume42
Publication statusPublished - 2014

Publication series

NameACR Conference Proceedings

Cite this

Coelho do Vale, R. M. R. D., & Zeelenberg, M. (2014). The Benefits of behaving badly: Successful regulation by planned deviation. In J. Cotte, & S. Wood (Eds.), Advances in consumer research (Vol. 42, pp. 437-438). (ACR Conference Proceedings). Duluth, MN : Association for Consumer Research.
Coelho do Vale, R.M.R.D. ; Zeelenberg, M. / The Benefits of behaving badly : Successful regulation by planned deviation. Advances in consumer research . editor / J. Cotte ; S. Wood. Vol. 42 Duluth, MN : Association for Consumer Research, 2014. pp. 437-438 (ACR Conference Proceedings).
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Coelho do Vale, RMRD & Zeelenberg, M 2014, The Benefits of behaving badly: Successful regulation by planned deviation. in J Cotte & S Wood (eds), Advances in consumer research . vol. 42, ACR Conference Proceedings, Association for Consumer Research, Duluth, MN , pp. 437-438.

The Benefits of behaving badly : Successful regulation by planned deviation. / Coelho do Vale, R.M.R.D.; Zeelenberg, M.

Advances in consumer research . ed. / J. Cotte; S. Wood. Vol. 42 Duluth, MN : Association for Consumer Research, 2014. p. 437-438 (ACR Conference Proceedings).

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

TY - GEN

T1 - The Benefits of behaving badly

T2 - Successful regulation by planned deviation

AU - Coelho do Vale, R.M.R.D.

AU - Zeelenberg, M.

PY - 2014

Y1 - 2014

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VL - 42

T3 - ACR Conference Proceedings

SP - 437

EP - 438

BT - Advances in consumer research

A2 - Cotte, J.

A2 - Wood, S.

PB - Association for Consumer Research

CY - Duluth, MN

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Coelho do Vale RMRD, Zeelenberg M. The Benefits of behaving badly: Successful regulation by planned deviation. In Cotte J, Wood S, editors, Advances in consumer research . Vol. 42. Duluth, MN : Association for Consumer Research. 2014. p. 437-438. (ACR Conference Proceedings).