The Benefits of behaving badly: Successful regulation by planned deviation

R.M.R.D. Coelho do Vale, M. Zeelenberg

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Professional

Original language	English
Title of host publication	Advances in consumer research
Editors	J. Cotte, S. Wood
Place of Publication	Duluth, MN
Publisher	Association for Consumer Research
Pages	437-438
Volume	42
Publication status	Published - 2014

Name	ACR Conference Proceedings

Cite this

@inproceedings{b4690ee23d964890a0518a94e6c8cdff,

title = "The Benefits of behaving badly: Successful regulation by planned deviation",

author = "{Coelho do Vale}, R.M.R.D. and M. Zeelenberg",

year = "2014",

language = "English",

volume = "42",

series = "ACR Conference Proceedings",

publisher = "Association for Consumer Research",

pages = "437--438",

editor = "J. Cotte and S. Wood",

booktitle = "Advances in consumer research",

}

The Benefits of behaving badly: Successful regulation by planned deviation. / Coelho do Vale, R.M.R.D.; Zeelenberg, M.
Advances in consumer research . ed. / J. Cotte; S. Wood. Vol. 42 Duluth, MN : Association for Consumer Research, 2014. p. 437-438 (ACR Conference Proceedings).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Professional

TY - GEN

T1 - The Benefits of behaving badly

T2 - Successful regulation by planned deviation

AU - Coelho do Vale, R.M.R.D.

AU - Zeelenberg, M.

PY - 2014

Y1 - 2014

M3 - Conference contribution

VL - 42

T3 - ACR Conference Proceedings

SP - 437

EP - 438

BT - Advances in consumer research

A2 - Cotte, J.

A2 - Wood, S.

PB - Association for Consumer Research

CY - Duluth, MN

ER -