The brand switching fraction of promotion effects

unit sales versus elasticity decompositions

H.J. van Heerde, S. Gupta, D.R. Wittink

Research output: Book/ReportReportProfessional

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Original languageEnglish
Publisher[n.n.]
Publication statusPublished - 2002

Publication series

Name
No.116

Cite this

van Heerde, H. J., Gupta, S., & Wittink, D. R. (2002). The brand switching fraction of promotion effects: unit sales versus elasticity decompositions. [n.n.].
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year = "2002",
language = "English",
publisher = "[n.n.]",
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The brand switching fraction of promotion effects : unit sales versus elasticity decompositions. / van Heerde, H.J.; Gupta, S.; Wittink, D.R.

[n.n.], 2002.

Research output: Book/ReportReportProfessional

TY - BOOK

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AU - Gupta, S.

AU - Wittink, D.R.

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M3 - Report

BT - The brand switching fraction of promotion effects

PB - [n.n.]

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