The brand switching fraction of promotion effects: unit sales versus elasticity decompositions

H.J. van Heerde, S. Gupta, D.R. Wittink

Research output: Book/ReportReportProfessional

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Original languageEnglish
Publisher[n.n.]
Publication statusPublished - 2002

Publication series

Name
No.116

Cite this

van Heerde, H. J., Gupta, S., & Wittink, D. R. (2002). The brand switching fraction of promotion effects: unit sales versus elasticity decompositions. [n.n.].