| Original language | English |
|---|---|
| Publisher | [n.n.] |
| Publication status | Published - 2002 |
Publication series
| Name | |
|---|---|
| No. | 116 |
The brand switching fraction of promotion effects: unit sales versus elasticity decompositions
H.J. van Heerde, S. Gupta, D.R. Wittink
Research output: Book/Report › Report
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