The category-demand effects of price promotions

V. Nijs, M.G. Dekimpe, J.E.B.M. Steenkamp, D.M. Hanssens

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)1-22
Number of pages22
JournalMarketing Science
Volume20
Issue number1
Publication statusPublished - 2001

Cite this

Nijs, V., Dekimpe, M. G., Steenkamp, J. E. B. M., & Hanssens, D. M. (2001). The category-demand effects of price promotions. Marketing Science, 20(1), 1-22.
Nijs, V. ; Dekimpe, M.G. ; Steenkamp, J.E.B.M. ; Hanssens, D.M. / The category-demand effects of price promotions. In: Marketing Science. 2001 ; Vol. 20, No. 1. pp. 1-22.
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Nijs, V, Dekimpe, MG, Steenkamp, JEBM & Hanssens, DM 2001, 'The category-demand effects of price promotions', Marketing Science, vol. 20, no. 1, pp. 1-22.

The category-demand effects of price promotions. / Nijs, V.; Dekimpe, M.G.; Steenkamp, J.E.B.M.; Hanssens, D.M.

In: Marketing Science, Vol. 20, No. 1, 2001, p. 1-22.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - The category-demand effects of price promotions

AU - Nijs, V.

AU - Dekimpe, M.G.

AU - Steenkamp, J.E.B.M.

AU - Hanssens, D.M.

N1 - Pagination: 22

PY - 2001

Y1 - 2001

M3 - Article

VL - 20

SP - 1

EP - 22

JO - Marketing Science

JF - Marketing Science

SN - 0732-2399

IS - 1

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Nijs V, Dekimpe MG, Steenkamp JEBM, Hanssens DM. The category-demand effects of price promotions. Marketing Science. 2001;20(1):1-22.