The category-demand effects of price promotions

V. Nijs, M.G. Dekimpe, J.E.B.M. Steenkamp, D.M. Hanssens

Research output: Contribution to journalArticleScientificpeer-review

283 Citations (Scopus)
Original languageEnglish
Pages (from-to)1-22
Number of pages22
JournalMarketing Science
Volume20
Issue number1
Publication statusPublished - 2001

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