The category-demand effects of price promotions

V. Nijs, M.G. Dekimpe, J.E.B.M. Steenkamp, D.M. Hanssens

Research output: Contribution to journal › Article › Scientific › peer-review

Cite this

@article{1a556d7597b1419aa28f4113eb149b67,

title = "The category-demand effects of price promotions",

author = "V. Nijs and M.G. Dekimpe and J.E.B.M. Steenkamp and D.M. Hanssens",

note = "Pagination: 22",

year = "2001",

language = "English",

volume = "20",

pages = "1--22",

journal = "Marketing Science",

issn = "0732-2399",

publisher = "INFORMS Institute for Operations Research and the Management Sciences",

number = "1",

}