The category-demand effects of price promotions

V. Nijs, M.G. Dekimpe, J.E.B.M. Steenkamp, D.M. Hanssens

Research output: Contribution to journalArticleScientificpeer-review

271 Citations (Scopus)
Original languageEnglish
Pages (from-to)1-22
Number of pages22
JournalMarketing Science
Volume20
Issue number1
Publication statusPublished - 2001

Cite this

Nijs, V., Dekimpe, M. G., Steenkamp, J. E. B. M., & Hanssens, D. M. (2001). The category-demand effects of price promotions. Marketing Science, 20(1), 1-22.