| Original language | English |
|---|---|
| Pages (from-to) | 1-22 |
| Number of pages | 22 |
| Journal | Marketing Science |
| Volume | 20 |
| Issue number | 1 |
| Publication status | Published - 2001 |
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The category-demand effects of price promotions
- V. Nijs
- , M.G. Dekimpe
- , J.E.B.M. Steenkamp
- , D.M. Hanssens
Research output: Contribution to journal › Article › Scientific › peer-review
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