The cognitive effects of advertising repetition: A review of the two-factor model and its moderators

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

Original languageEnglish
Title of host publicationProceedings of the 23rd Annual Conference of the European Marketing Academy, Maastricht (The Netherlands)
PublisherUnknown Publisher
Number of pages22
Publication statusPublished - 1994
Externally publishedYes

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