The cognitive effects of advertising repetition: A review of the two-factor model and its moderators

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Professional

Original language	English
Title of host publication	Proceedings of the 23rd Annual Conference of the European Marketing Academy, Maastricht (The Netherlands)
Publisher	Unknown Publisher
Pages	261-282
Number of pages	22
Publication status	Published - 1994
Externally published	Yes

Cite this

@inproceedings{0a8c79b2bd1a4b40935776859172f7fa,

title = "The cognitive effects of advertising repetition: A review of the two-factor model and its moderators",

author = "I. Geyskens",

note = "Pagination: 22",

year = "1994",

language = "English",

pages = "261--282",

booktitle = "Proceedings of the 23rd Annual Conference of the European Marketing Academy, Maastricht (The Netherlands)",

publisher = "Unknown Publisher",

}