The competitive impact of hard discounter entry: A multiple-store shopping perspective

M.J.J. Vroegrijk, E. Gijsbrechts, K. Campo

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the 6th Marketing Dynamics Conference
EditorsR. Winer, V. Singh
Place of PublicationNew York
PublisherNew York University
Publication statusPublished - 2009

Cite this

Vroegrijk, M. J. J., Gijsbrechts, E., & Campo, K. (2009). The competitive impact of hard discounter entry: A multiple-store shopping perspective. In R. Winer, & V. Singh (Eds.), Proceedings of the 6th Marketing Dynamics Conference New York: New York University.
Vroegrijk, M.J.J. ; Gijsbrechts, E. ; Campo, K. / The competitive impact of hard discounter entry : A multiple-store shopping perspective. Proceedings of the 6th Marketing Dynamics Conference. editor / R. Winer ; V. Singh. New York : New York University, 2009.
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booktitle = "Proceedings of the 6th Marketing Dynamics Conference",
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Vroegrijk, MJJ, Gijsbrechts, E & Campo, K 2009, The competitive impact of hard discounter entry: A multiple-store shopping perspective. in R Winer & V Singh (eds), Proceedings of the 6th Marketing Dynamics Conference. New York University, New York.

The competitive impact of hard discounter entry : A multiple-store shopping perspective. / Vroegrijk, M.J.J.; Gijsbrechts, E.; Campo, K.

Proceedings of the 6th Marketing Dynamics Conference. ed. / R. Winer; V. Singh. New York : New York University, 2009.

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

TY - GEN

T1 - The competitive impact of hard discounter entry

T2 - A multiple-store shopping perspective

AU - Vroegrijk, M.J.J.

AU - Gijsbrechts, E.

AU - Campo, K.

PY - 2009

Y1 - 2009

M3 - Conference contribution

BT - Proceedings of the 6th Marketing Dynamics Conference

A2 - Winer, R.

A2 - Singh, V.

PB - New York University

CY - New York

ER -

Vroegrijk MJJ, Gijsbrechts E, Campo K. The competitive impact of hard discounter entry: A multiple-store shopping perspective. In Winer R, Singh V, editors, Proceedings of the 6th Marketing Dynamics Conference. New York: New York University. 2009