The competitive impact of hard discounter entry: A multiple-store shopping perspective

M.J.J. Vroegrijk, E. Gijsbrechts, K. Campo

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the 6th Marketing Dynamics Conference
EditorsR. Winer, V. Singh
Place of PublicationNew York
PublisherNew York University
Publication statusPublished - 2009

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