The competitive impact of hard discounter entry: A multiple-store shopping perspective

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of the 6th Marketing Dynamics Conference
Editors	R. Winer, V. Singh
Place of Publication	New York
Publisher	New York University
Publication status	Published - 2009

Cite this

@inproceedings{e372c1242cbb4c60b31f68277ebecae0,

title = "The competitive impact of hard discounter entry: A multiple-store shopping perspective",

author = "M.J.J. Vroegrijk and E. Gijsbrechts and K. Campo",

year = "2009",

language = "English",

editor = "R. Winer and V. Singh",

booktitle = "Proceedings of the 6th Marketing Dynamics Conference",

publisher = "New York University",

}

The competitive impact of hard discounter entry: A multiple-store shopping perspective. / Vroegrijk, M.J.J.; Gijsbrechts, E.; Campo, K.
Proceedings of the 6th Marketing Dynamics Conference. ed. / R. Winer; V. Singh. New York: New York University, 2009.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review