The Consumer in the European Union

W.F. van Raaij, P.S.H. Leeflang, G. Antonides

    Research output: Chapter in Book/Report/Conference proceedingChapterScientific

    Original languageEnglish
    Title of host publicationThe Oxford Textbook of Marketing
    EditorsK. Blois
    Place of PublicationOxford
    PublisherOxford University Press
    Number of pages670
    ISBN (Print)0198775768
    Publication statusPublished - 2000

    Cite this

    van Raaij, W. F., Leeflang, P. S. H., & Antonides, G. (2000). The Consumer in the European Union. In K. Blois (Ed.), The Oxford Textbook of Marketing (pp. 37-47). Oxford University Press.