Original language | English |
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Title of host publication | The Oxford Textbook of Marketing |
Editors | K. Blois |
Place of Publication | Oxford |
Publisher | Oxford University Press |
Pages | 37-47 |
Number of pages | 670 |
ISBN (Print) | 0198775768 |
Publication status | Published - 2000 |
The Consumer in the European Union
W.F. van Raaij, P.S.H. Leeflang, G. Antonides
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific