| Original language | English |
|---|---|
| Title of host publication | The Oxford Textbook of Marketing |
| Editors | K. Blois |
| Place of Publication | Oxford |
| Publisher | Oxford University Press |
| Pages | 37-47 |
| Number of pages | 670 |
| ISBN (Print) | 0198775768 |
| Publication status | Published - 2000 |
The Consumer in the European Union
W.F. van Raaij, P.S.H. Leeflang, G. Antonides
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific