The "country-of-origin effect" in multinational corporations: Sources mechanisms and moderating conditions

Research output: Contribution to journalArticleScientificpeer-review


This conceptual paper examines the role of country-of-origin effects in MNCs. It deals with definitional problems and discusses both the sources of the country-of-origin effect, and the mechanisms through which it manifests itself.

The strength of the country-of-origin effect is hypothesized to be moderated by factors related to both the home country and the MNC.
Original languageEnglish
Pages (from-to)47-66
JournalManagement international review
Issue number2
Publication statusPublished - 2003


  • power distance
  • multinational corporation
  • uncertainty avoidance
  • task environment
  • parent firm

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