The "country-of-origin effect" in multinational corporations: Sources mechanisms and moderating conditions

N.G. Noorderhaven; A.W.K. Harzing

doi:10.1007/978-3-322-90995-4_4

The "country-of-origin effect" in multinational corporations: Sources mechanisms and moderating conditions

N.G. Noorderhaven, A.W.K. Harzing

Information Systems & Oper. Mgt.

Research output: Contribution to journal › Article › Scientific › peer-review

Abstract

This conceptual paper examines the role of country-of-origin effects in MNCs. It deals with definitional problems and discusses both the sources of the country-of-origin effect, and the mechanisms through which it manifests itself.

The strength of the country-of-origin effect is hypothesized to be moderated by factors related to both the home country and the MNC.

Original language	English
Pages (from-to)	47-66
Journal	Management international review
Volume	43
Issue number	2
DOIs	https://doi.org/10.1007/978-3-322-90995-4_4
Publication status	Published - 2003

Keywords

power distance
multinational corporation
uncertainty avoidance
task environment
parent firm

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10.1007/978-3-322-90995-4_4

Cite this

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The "country-of-origin effect" in multinational corporations: Sources mechanisms and moderating conditions

Abstract

Keywords

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