The "country-of-origin effect" in multinational corporations

Sources mechanisms and moderating conditions

Research output: Contribution to journalArticleScientificpeer-review

Abstract

This conceptual paper examines the role of country-of-origin effects in MNCs. It deals with definitional problems and discusses both the sources of the country-of-origin effect, and the mechanisms through which it manifests itself.

The strength of the country-of-origin effect is hypothesized to be moderated by factors related to both the home country and the MNC.
Original languageEnglish
Pages (from-to)47-66
JournalManagement international review
Volume43
Issue number2
DOIs
Publication statusPublished - 2003

Keywords

  • power distance
  • multinational corporation
  • uncertainty avoidance
  • task environment
  • parent firm

Cite this

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abstract = "This conceptual paper examines the role of country-of-origin effects in MNCs. It deals with definitional problems and discusses both the sources of the country-of-origin effect, and the mechanisms through which it manifests itself.The strength of the country-of-origin effect is hypothesized to be moderated by factors related to both the home country and the MNC.",
keywords = "power distance, multinational corporation, uncertainty avoidance, task environment, parent firm",
author = "N.G. Noorderhaven and A.W.K. Harzing",
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The "country-of-origin effect" in multinational corporations : Sources mechanisms and moderating conditions. / Noorderhaven, N.G.; Harzing, A.W.K.

In: Management international review, Vol. 43, No. 2, 2003, p. 47-66.

Research output: Contribution to journalArticleScientificpeer-review

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KW - multinational corporation

KW - uncertainty avoidance

KW - task environment

KW - parent firm

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JO - Management international review

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