The "country-of-origin effect" in multinational corporations: Sources mechanisms and moderating conditions

N.G. Noorderhaven; A.W.K. Harzing

doi:10.1007/978-3-322-90995-4_4

The "country-of-origin effect" in multinational corporations: Sources mechanisms and moderating conditions

N.G. Noorderhaven
, A.W.K. Harzing

Research Group: Strategy and Entrepreneurship

Research output: Contribution to journal › Article › Scientific › peer-review

Abstract

This conceptual paper examines the role of country-of-origin effects in MNCs. It deals with definitional problems and discusses both the sources of the country-of-origin effect, and the mechanisms through which it manifests itself.

The strength of the country-of-origin effect is hypothesized to be moderated by factors related to both the home country and the MNC.

Original language	English
Pages (from-to)	47-66
Journal	Management international review
Volume	43
Issue number	2
DOIs	https://doi.org/10.1007/978-3-322-90995-4_4
Publication status	Published - 2003

Keywords

power distance
multinational corporation
uncertainty avoidance
task environment
parent firm

Access to Document

10.1007/978-3-322-90995-4_4

Cite this

@article{7790c94bf57e4d8fb7a179a6f992e8e6,

title = "The {"}country-of-origin effect{"} in multinational corporations: Sources mechanisms and moderating conditions",

abstract = "This conceptual paper examines the role of country-of-origin effects in MNCs. It deals with definitional problems and discusses both the sources of the country-of-origin effect, and the mechanisms through which it manifests itself. The strength of the country-of-origin effect is hypothesized to be moderated by factors related to both the home country and the MNC.",

keywords = "power distance, multinational corporation, uncertainty avoidance, task environment, parent firm",

author = "N.G. Noorderhaven and A.W.K. Harzing",

year = "2003",

doi = "10.1007/978-3-322-90995-4\_4",

language = "English",

volume = "43",

pages = "47--66",

journal = "Management international review",

issn = "0025-181X",

publisher = "Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH",

number = "2",

}

TY - JOUR

T1 - The "country-of-origin effect" in multinational corporations

T2 - Sources mechanisms and moderating conditions

AU - Noorderhaven, N.G.

AU - Harzing, A.W.K.

PY - 2003

Y1 - 2003

N2 - This conceptual paper examines the role of country-of-origin effects in MNCs. It deals with definitional problems and discusses both the sources of the country-of-origin effect, and the mechanisms through which it manifests itself. The strength of the country-of-origin effect is hypothesized to be moderated by factors related to both the home country and the MNC.

AB - This conceptual paper examines the role of country-of-origin effects in MNCs. It deals with definitional problems and discusses both the sources of the country-of-origin effect, and the mechanisms through which it manifests itself. The strength of the country-of-origin effect is hypothesized to be moderated by factors related to both the home country and the MNC.

KW - power distance

KW - multinational corporation

KW - uncertainty avoidance

KW - task environment

KW - parent firm

U2 - 10.1007/978-3-322-90995-4_4

DO - 10.1007/978-3-322-90995-4_4

M3 - Article

SN - 0025-181X

VL - 43

SP - 47

EP - 66

JO - Management international review

JF - Management international review

IS - 2

ER -

The "country-of-origin effect" in multinational corporations: Sources mechanisms and moderating conditions

Abstract

Keywords

Access to Document

Fingerprint

Cite this