The dark side of discounts: An inaction inertia perspective on the post-promotion dip

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@article{fa87d79ece904355ac235fdeac756cde,

title = "The dark side of discounts: An inaction inertia perspective on the post-promotion dip",

author = "M. Zeelenberg and {van Putten}, M.",

year = "2005",

language = "English",

volume = "22",

pages = "611--622",

journal = "Psychology & Marketing",

issn = "0742-6046",

publisher = "Wiley-Liss Inc.",

number = "8",

}