The dark side of discounts: An inaction inertia perspective on the post-promotion dip

M. Zeelenberg, M. van Putten

Research output: Contribution to journalArticlepeer-review

34 Citations (Scopus)
Original languageEnglish
Pages (from-to)611-622
JournalPsychology & Marketing
Volume22
Issue number8
Publication statusPublished - 2005

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