The dark side of giving monetary gifts

Y. Shani, S. Danziger, M. Zeelenberg

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

156 Downloads (Pure)
Original languageEnglish
Title of host publicationRediscovering the essentiality of marketing
Subtitle of host publicationProceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress
EditorsL. Petruzzellis, R.S. Winer
PublisherAcademy of Marketing Science
ISBN (Print)978-3-319-29877-1
Publication statusPublished - Jun 2016

Cite this