Original language | English |
---|---|
Title of host publication | Rediscovering the essentiality of marketing |
Subtitle of host publication | Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress |
Editors | L. Petruzzellis, R.S. Winer |
Publisher | Academy of Marketing Science |
Pages | 161-161 |
ISBN (Print) | 978-3-319-29877-1 |
Publication status | Published - Jun 2016 |
The dark side of giving monetary gifts
Y. Shani, S. Danziger, M. Zeelenberg
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Professional
169
Downloads
(Pure)