The dark side of giving monetary gifts

Y. Shani, S. Danziger, M. Zeelenberg

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

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Original languageEnglish
Title of host publicationRediscovering the essentiality of marketing
Subtitle of host publicationProceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress
EditorsL. Petruzzellis, R.S. Winer
PublisherAcademy of Marketing Science
Pages161-161
ISBN (Print)978-3-319-29877-1
Publication statusPublished - Jun 2016

Cite this

Shani, Y., Danziger, S., & Zeelenberg, M. (2016). The dark side of giving monetary gifts. In L. Petruzzellis, & R. S. Winer (Eds.), Rediscovering the essentiality of marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress (pp. 161-161). Academy of Marketing Science.
Shani, Y. ; Danziger, S. ; Zeelenberg, M. / The dark side of giving monetary gifts. Rediscovering the essentiality of marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress. editor / L. Petruzzellis ; R.S. Winer. Academy of Marketing Science, 2016. pp. 161-161
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Shani, Y, Danziger, S & Zeelenberg, M 2016, The dark side of giving monetary gifts. in L Petruzzellis & RS Winer (eds), Rediscovering the essentiality of marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress. Academy of Marketing Science, pp. 161-161.

The dark side of giving monetary gifts. / Shani, Y.; Danziger, S.; Zeelenberg, M.

Rediscovering the essentiality of marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress. ed. / L. Petruzzellis; R.S. Winer. Academy of Marketing Science, 2016. p. 161-161.

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

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M3 - Conference contribution

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A2 - Petruzzellis, L.

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Shani Y, Danziger S, Zeelenberg M. The dark side of giving monetary gifts. In Petruzzellis L, Winer RS, editors, Rediscovering the essentiality of marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress. Academy of Marketing Science. 2016. p. 161-161