| Original language | English |
|---|---|
| Title of host publication | Rediscovering the essentiality of marketing |
| Subtitle of host publication | Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress |
| Editors | L. Petruzzellis, R.S. Winer |
| Publisher | Academy of Marketing Science |
| Pages | 161-161 |
| ISBN (Print) | 978-3-319-29877-1 |
| Publication status | Published - Jun 2016 |
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