If we want future products and services to be designed for a specific target group, we need to assess the latent needs of this target group. Assessing these needs can be done using generative research techniques. This paper describes the development of the digital workbook, a digital tool to be used in the sensitizing stage of a contextmapping study, a methodology for generative research. Evaluation of the digital workbook shows the great potential of using the possibilities of web 2.0 to create digital research tools which combine the size and low costs of online surveys with the richness of data provided by generative research methods. Copyright 2007 ACM.
|Title of host publication||ACM International Conference Proceeding Series|
|Number of pages||4|
|Publication status||Published - 1 Dec 2007|