The distinct role of affect in the evaluation of websites for hedonic and utilitarian products

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Original languageEnglish
    Title of host publicationProceedings on CD-rom of the IAREP 2006 Conference
    Place of PublicationParis
    PublisherSorbonne University
    Pages11
    Number of pages11
    Publication statusPublished - 2006

    Cite this

    Stokmans, M. J. W. (2006). The distinct role of affect in the evaluation of websites for hedonic and utilitarian products. In Proceedings on CD-rom of the IAREP 2006 Conference (pp. 11). Sorbonne University.