The dynamic effect of innovation on market structure

H.J. van Heerde, C. Mela, P. Manchanda

Research output: Contribution to journalArticleScientificpeer-review

68 Citations (Scopus)
Original languageEnglish
Pages (from-to)166-183
Number of pages17
JournalJournal of Marketing Research
Volume41
Issue number2
Publication statusPublished - 2004

Cite this

van Heerde, H. J., Mela, C., & Manchanda, P. (2004). The dynamic effect of innovation on market structure. Journal of Marketing Research, 41(2), 166-183.