The dynamic effect of innovation on market structure

H.J. van Heerde, C. Mela, P. Manchanda

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	166-183
Number of pages	17
Journal	Journal of Marketing Research
Volume	41
Issue number	2
Publication status	Published - 2004

Cite this

@article{b4f4aee332b64a1a942a10409792ab26,

title = "The dynamic effect of innovation on market structure",

author = "{van Heerde}, H.J. and C. Mela and P. Manchanda",

note = "Pagination: 17",

year = "2004",

language = "English",

volume = "41",

pages = "166--183",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

number = "2",

}