The dynamic effect of innovation on market structure

H.J. van Heerde, C. Mela, P. Manchanda

Research output: Contribution to journalArticleScientificpeer-review

69 Citations (Scopus)
Original languageEnglish
Pages (from-to)166-183
Number of pages17
JournalJournal of Marketing Research
Volume41
Issue number2
Publication statusPublished - 2004

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