The dynamic effect of innovation on market structure

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	166-183
Number of pages	17
Journal	Journal of Marketing Research
Volume	41
Issue number	2
Publication status	Published - 2004

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This output contributes to the following UN Sustainable Development Goals (SDGs)

@article{b4f4aee332b64a1a942a10409792ab26,

title = "The dynamic effect of innovation on market structure",

author = "\{van Heerde\}, H.J. and C. Mela and P. Manchanda",

note = "Pagination: 17",

year = "2004",

language = "English",

volume = "41",

pages = "166--183",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

number = "2",

}