The dynamics of cross-cultural management in a globalized world

Handan Akkaş; Cem Harun Meydan

doi:10.4018/979-8-3373-1544-7.ch002

The dynamics of cross-cultural management in a globalized world

Handan Akkaş
, Cem Harun Meydan

Social Psychology

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Abstract

This chapter examines the strategic role of cross-cultural management in today's global business landscape. It defines culture and its influence on national, organizational, and individual behavior, focusing on values, norms, and communication. Key models—Hofstede, Trompenaars, Hall, and the GLOBE Study—are reviewed to interpret cultural differences. Challenges in leading multicultural teams are explored, emphasizing trust, psychological safety, and cultural intelligence (CQ). The chapter also covers cross-cultural training design, ethical decision-making, and localized corporate social responsibility. Case studies highlight real-world outcomes. Lastly, it addresses trends like digital globalization and shifting cultural norms, underscoring cross-cultural competence as vital for leadership.

Original language	English
Title of host publication	Improving business through marketing, cross-cultural management, and public relations
Editors	Baby Anusha Nur Mohamed Thaheer, Azman Norhidayah, Tengku Elena Tengku Mahamad, Fitri Hariana Oktaviani
Publisher	IGI Global
Chapter	2
Number of pages	30
ISBN (Electronic)	9798337315461
ISBN (Print)	9798337315447, 9798337315454
DOIs	https://doi.org/10.4018/979-8-3373-1544-7.ch002
Publication status	Published - 2026

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10.4018/979-8-3373-1544-7.ch002

Cite this

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title = "The dynamics of cross-cultural management in a globalized world",

abstract = "This chapter examines the strategic role of cross-cultural management in today's global business landscape. It defines culture and its influence on national, organizational, and individual behavior, focusing on values, norms, and communication. Key models—Hofstede, Trompenaars, Hall, and the GLOBE Study—are reviewed to interpret cultural differences. Challenges in leading multicultural teams are explored, emphasizing trust, psychological safety, and cultural intelligence (CQ). The chapter also covers cross-cultural training design, ethical decision-making, and localized corporate social responsibility. Case studies highlight real-world outcomes. Lastly, it addresses trends like digital globalization and shifting cultural norms, underscoring cross-cultural competence as vital for leadership.",

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The dynamics of cross-cultural management in a globalized world. / Akkaş, Handan; Meydan, Cem Harun.
Improving business through marketing, cross-cultural management, and public relations. ed. / Baby Anusha Nur Mohamed Thaheer; Azman Norhidayah; Tengku Elena Tengku Mahamad; Fitri Hariana Oktaviani. IGI Global, 2026.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

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AU - Meydan, Cem Harun

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DO - 10.4018/979-8-3373-1544-7.ch002

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PB - IGI Global

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The dynamics of cross-cultural management in a globalized world

Abstract

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