The dynamics of value segments: Modeling framework and empirical illustration

K. Brangule-Vlagsma, R. Pieters, M. Wedel

Research output: Contribution to journalArticleScientificpeer-review

50 Citations (Scopus)
Original languageEnglish
Pages (from-to)267-285
Number of pages18
JournalInternational Journal of Research in Marketing
Volume19
Issue number3
Publication statusPublished - 2002

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