The effect of attribute variation on consumer choice consistency

B.G.C. Dellaert, J.D. Brazell, J. Louviere

    Research output: Contribution to journalArticleScientificpeer-review

    78 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)139-147
    Number of pages8
    JournalMarketing Letters
    Volume10
    Issue number2
    Publication statusPublished - 1999

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