The effect of attribute variation on consumer choice consistency

B.G.C. Dellaert, J.D. Brazell, J. Louviere

    Research output: Contribution to journalArticleScientificpeer-review

    77 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)139-147
    Number of pages8
    JournalMarketing Letters
    Volume10
    Issue number2
    Publication statusPublished - 1999

    Cite this

    Dellaert, B. G. C., Brazell, J. D., & Louviere, J. (1999). The effect of attribute variation on consumer choice consistency. Marketing Letters, 10(2), 139-147.