The effect of duration, serialposition and competitive clutter on consumer memory for television advertising: An extension and a test of generalizability

R.G.M. Pieters, T.H.A. Bijmolt

Research output: Book/ReportReportProfessional

290 Downloads (Pure)
Original languageEnglish
PublisherUnknown Publisher
VolumeFEW 667
Publication statusPublished - 1994

Publication series

NameResearch memorandum / Tilburg University, Faculty of Economics and Business Administration
VolumeFEW 667

Keywords

  • Advertising
  • Consumer Behaviour
  • Television
  • marketing

Cite this

Pieters, R. G. M., & Bijmolt, T. H. A. (1994). The effect of duration, serialposition and competitive clutter on consumer memory for television advertising: An extension and a test of generalizability. (Research memorandum / Tilburg University, Faculty of Economics and Business Administration; Vol. FEW 667). Unknown Publisher.