The effect of duration, serialposition and competitive clutter on consumer memory for television advertising: An extension and a test of generalizability

R.G.M. Pieters, T.H.A. Bijmolt

Research output: Book/ReportReport

306 Downloads (Pure)
Original languageEnglish
PublisherUnknown Publisher
VolumeFEW 667
Publication statusPublished - 1994

Publication series

NameResearch memorandum / Tilburg University, Faculty of Economics and Business Administration
VolumeFEW 667


  • Advertising
  • Consumer Behaviour
  • Television
  • marketing

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