|Publication status||Published - 1994|
|Name||Research memorandum / Tilburg University, Faculty of Economics and Business Administration|
- Consumer Behaviour
Pieters, R. G. M., & Bijmolt, T. H. A. (1994). The effect of duration, serialposition and competitive clutter on consumer memory for television advertising: An extension and a test of generalizability. (Research memorandum / Tilburg University, Faculty of Economics and Business Administration; Vol. FEW 667). Unknown Publisher.