@book{709c876d5d0b41d086b7cdb3803d7c05,
title = "The effect of duration, serialposition and competitive clutter on consumer memory for television advertising: An extension and a test of generalizability",
keywords = "Advertising, Consumer Behaviour, Television, marketing",
author = "R.G.M. Pieters and T.H.A. Bijmolt",
note = "Pagination: 25, vii",
year = "1994",
language = "English",
volume = "FEW 667",
series = "Research memorandum / Tilburg University, Faculty of Economics and Business Administration",
publisher = "Unknown Publisher",
}