The effect of interaction topic and social ties on media choice and the role of four underlying mechanisms

Research output: Contribution to journalArticleScientificpeer-review

Abstract

This study employed a scenario-based approach whereby participants were asked to choose which communication channel they prefer in certain situations. The first aim was to determine the effect of the topic of interactions and social ties on channel choice. The second aim was to examine the underlying mechanisms (controllability, anonymity, co-presence, and affective understanding) in the relation between interaction topic and social ties and channel choice. A questionnaire was administered among 238 participants, who were presented five communication scenarios with topics of low and high intimacy and four social ties, ranging from weak to strong. Results revealed that preference for face-to-face (FtF) communication was highest, followed by audio-only computer-mediated communication (CMC) and text-based CMC. Preference for FtF communication was higher when people valued feeling co-present and decreased when people valued feeling anonymous. Our results showed that communication channel choice is strategic and the choice for FtF ommunication, audio-only and text-based CMC largely depends on controllability, anonymity and co-presence.
Original languageEnglish
JournalCommunications
Publication statusAccepted/In press - 30 Jan 2018

Fingerprint

Communication

Keywords

  • Computer mediated communication
  • channel choice
  • social tie
  • intimacy
  • anonymity
  • co-presence
  • controllability

Cite this

@article{e73eef42db6942b4bf235660b17f8644,
title = "The effect of interaction topic and social ties on media choice and the role of four underlying mechanisms",
abstract = "This study employed a scenario-based approach whereby participants were asked to choose which communication channel they prefer in certain situations. The first aim was to determine the effect of the topic of interactions and social ties on channel choice. The second aim was to examine the underlying mechanisms (controllability, anonymity, co-presence, and affective understanding) in the relation between interaction topic and social ties and channel choice. A questionnaire was administered among 238 participants, who were presented five communication scenarios with topics of low and high intimacy and four social ties, ranging from weak to strong. Results revealed that preference for face-to-face (FtF) communication was highest, followed by audio-only computer-mediated communication (CMC) and text-based CMC. Preference for FtF communication was higher when people valued feeling co-present and decreased when people valued feeling anonymous. Our results showed that communication channel choice is strategic and the choice for FtF ommunication, audio-only and text-based CMC largely depends on controllability, anonymity and co-presence.",
keywords = "Computer mediated communication, channel choice, social tie, intimacy, anonymity, co-presence, controllability",
author = "Emmelyn Croes and Marjolijn Antheunis and Alexander Schouten and Emiel Krahmer",
year = "2018",
month = "1",
day = "30",
language = "English",
journal = "Communications",
issn = "0588-8018",

}

TY - JOUR

T1 - The effect of interaction topic and social ties on media choice and the role of four underlying mechanisms

AU - Croes, Emmelyn

AU - Antheunis, Marjolijn

AU - Schouten, Alexander

AU - Krahmer, Emiel

PY - 2018/1/30

Y1 - 2018/1/30

N2 - This study employed a scenario-based approach whereby participants were asked to choose which communication channel they prefer in certain situations. The first aim was to determine the effect of the topic of interactions and social ties on channel choice. The second aim was to examine the underlying mechanisms (controllability, anonymity, co-presence, and affective understanding) in the relation between interaction topic and social ties and channel choice. A questionnaire was administered among 238 participants, who were presented five communication scenarios with topics of low and high intimacy and four social ties, ranging from weak to strong. Results revealed that preference for face-to-face (FtF) communication was highest, followed by audio-only computer-mediated communication (CMC) and text-based CMC. Preference for FtF communication was higher when people valued feeling co-present and decreased when people valued feeling anonymous. Our results showed that communication channel choice is strategic and the choice for FtF ommunication, audio-only and text-based CMC largely depends on controllability, anonymity and co-presence.

AB - This study employed a scenario-based approach whereby participants were asked to choose which communication channel they prefer in certain situations. The first aim was to determine the effect of the topic of interactions and social ties on channel choice. The second aim was to examine the underlying mechanisms (controllability, anonymity, co-presence, and affective understanding) in the relation between interaction topic and social ties and channel choice. A questionnaire was administered among 238 participants, who were presented five communication scenarios with topics of low and high intimacy and four social ties, ranging from weak to strong. Results revealed that preference for face-to-face (FtF) communication was highest, followed by audio-only computer-mediated communication (CMC) and text-based CMC. Preference for FtF communication was higher when people valued feeling co-present and decreased when people valued feeling anonymous. Our results showed that communication channel choice is strategic and the choice for FtF ommunication, audio-only and text-based CMC largely depends on controllability, anonymity and co-presence.

KW - Computer mediated communication

KW - channel choice

KW - social tie

KW - intimacy

KW - anonymity

KW - co-presence

KW - controllability

M3 - Article

JO - Communications

JF - Communications

SN - 0588-8018

ER -