The effect of modality and narration style on recall of online health information: Results from a web-based experiment

N. Bol, J.C.M. van Weert, H.C.J.M. de Haes, E.F. Loos, E.M.A. Smets

Research output: Contribution to journalArticleScientificpeer-review

26 Citations (Scopus)

Abstract

Background: Older adults are increasingly using the Internet for health information; however, they are often not able to correctly recall Web-based information (eHealth information). Recall of information is crucial for optimal health outcomes, such as adequate disease management and adherence to medical regimes. Combining effective message strategies may help to improve recall of eHealth information among older adults. Presenting information in an audiovisual format using conversational narration style is expected to optimize recall of information compared to other combinations of modality and narration style.Objective: The aim of this paper is to investigate the effect of modality and narration style on recall of health information, and whether there are differences between younger and older adults.Methods: We conducted a Web-based experiment using a 2 (modality: written vs audiovisual information) by 2 (narration style: formal vs conversational style) between-subjects design (N=440). Age was assessed in the questionnaire and included as a factor: younger (
Original languageEnglish
JournalJournal of Medical Internet Research (JMIR)
Volume17
Issue number4
DOIs
Publication statusPublished - 2015
Externally publishedYes

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