The Effect of Strategic Alliances on the Performance of Small Retailers

P.J.J. Leunissen, R. Pieters, W.J.M. Reijnders

Research output: Chapter in Book/Report/Conference proceedingChapterScientific

Original languageEnglish
Title of host publicationMarketing for an expanding Europe
EditorsJ. Beracs, A. Bauer, J. Simon
Place of PublicationBudapest
PublisherBudapest University of Economis Sciences
Pages715-734
ISBN (Print)9635031009
Publication statusPublished - 1996

Cite this

Leunissen, P. J. J., Pieters, R., & Reijnders, W. J. M. (1996). The Effect of Strategic Alliances on the Performance of Small Retailers. In J. Beracs, A. Bauer, & J. Simon (Eds.), Marketing for an expanding Europe (pp. 715-734). Budapest University of Economis Sciences.