The Effect of Strategic Alliances on the Performance of Small Retailers

P.J.J. Leunissen, R. Pieters, W.J.M. Reijnders

Research output: Chapter in Book/Report/Conference proceedingChapterScientific

Original languageEnglish
Title of host publicationMarketing for an expanding Europe
EditorsJ. Beracs, A. Bauer, J. Simon
Place of PublicationBudapest
PublisherBudapest University of Economis Sciences
Pages715-734
ISBN (Print)9635031009
Publication statusPublished - 1996

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