The Effect of Strategic Alliances on the Performance of Small Retailers

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific

Original language	English
Title of host publication	Marketing for an expanding Europe
Editors	J. Beracs, A. Bauer, J. Simon
Place of Publication	Budapest
Publisher	Budapest University of Economis Sciences
Pages	715-734
ISBN (Print)	9635031009
Publication status	Published - 1996

Cite this

@inbook{e5faf8753793441b93814467d6cbf6cf,

title = "The Effect of Strategic Alliances on the Performance of Small Retailers",

author = "P.J.J. Leunissen and R. Pieters and W.J.M. Reijnders",

year = "1996",

language = "English",

isbn = "9635031009",

pages = "715--734",

editor = "J. Beracs and A. Bauer and J. Simon",

booktitle = "Marketing for an expanding Europe",

publisher = "Budapest University of Economis Sciences",

}