The effect of target familiarity on prediction accuracy

D. Lerouge, L. Warlop

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

41 Citations (Scopus)
Original languageEnglish
Title of host publicationAdvances in Consumer Research, Vol. 33
EditorsC. Pechmann, L. Price
Place of PublicationDuluth, MN
PublisherACR
Pages680-680
Publication statusPublished - 2006

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