The effect of target familiarity on prediction accuracy

D. Lerouge, L. Warlop

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationAdvances in Consumer Research, Vol. 33
EditorsC. Pechmann, L. Price
Place of PublicationDuluth, MN
PublisherACR
Pages680-680
Publication statusPublished - 2006

Cite this

Lerouge, D., & Warlop, L. (2006). The effect of target familiarity on prediction accuracy. In C. Pechmann, & L. Price (Eds.), Advances in Consumer Research, Vol. 33 (pp. 680-680). Duluth, MN: ACR.
Lerouge, D. ; Warlop, L. / The effect of target familiarity on prediction accuracy. Advances in Consumer Research, Vol. 33. editor / C. Pechmann ; L. Price. Duluth, MN : ACR, 2006. pp. 680-680
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title = "The effect of target familiarity on prediction accuracy",
author = "D. Lerouge and L. Warlop",
year = "2006",
language = "English",
pages = "680--680",
editor = "C. Pechmann and L. Price",
booktitle = "Advances in Consumer Research, Vol. 33",
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}

Lerouge, D & Warlop, L 2006, The effect of target familiarity on prediction accuracy. in C Pechmann & L Price (eds), Advances in Consumer Research, Vol. 33. ACR, Duluth, MN, pp. 680-680.

The effect of target familiarity on prediction accuracy. / Lerouge, D.; Warlop, L.

Advances in Consumer Research, Vol. 33. ed. / C. Pechmann; L. Price. Duluth, MN : ACR, 2006. p. 680-680.

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

TY - GEN

T1 - The effect of target familiarity on prediction accuracy

AU - Lerouge, D.

AU - Warlop, L.

PY - 2006

Y1 - 2006

M3 - Conference contribution

SP - 680

EP - 680

BT - Advances in Consumer Research, Vol. 33

A2 - Pechmann, C.

A2 - Price, L.

PB - ACR

CY - Duluth, MN

ER -

Lerouge D, Warlop L. The effect of target familiarity on prediction accuracy. In Pechmann C, Price L, editors, Advances in Consumer Research, Vol. 33. Duluth, MN: ACR. 2006. p. 680-680