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The effect of target familiarity on prediction accuracy

  • D. Lerouge
  • , L. Warlop

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

56   Link opens in a new tab Citations (Scopus)
Original languageEnglish
Title of host publicationAdvances in Consumer Research, Vol. 33
EditorsC. Pechmann, L. Price
Place of PublicationDuluth, MN
PublisherACR
Pages680-680
Publication statusPublished - 2006

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