| Original language | English |
|---|---|
| Title of host publication | Advances in Consumer Research, Vol. 33 |
| Editors | C. Pechmann, L. Price |
| Place of Publication | Duluth, MN |
| Publisher | ACR |
| Pages | 680-680 |
| Publication status | Published - 2006 |
The effect of target familiarity on prediction accuracy
D. Lerouge, L. Warlop
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
56
Citations
(Scopus)