Emerging literature points to, but lacks evidence, on effects of temperature exposure – heating versus air conditioning - on food intake. This study addresses that void by illustrating that people who feel cold indeed eat more. Moreover, we show that exposure to cold primes is already sufficient to activate this behavior.
|Title of host publication||Advances in Consumer Research|
|Place of Publication||St. Louis|
|Publisher||Association for Consumer Research (ACR)|
|Publication status||Published - 2011|
|Name||Advances in Consumer Research|