The effect of time pressure and task motivation on visual attention to brands

R. Pieters, L. Warlop, M. Hartog

Research output: Contribution to journalArticleScientificpeer-review

227 Downloads (Pure)
Original languageEnglish
Pages (from-to)281-287
Number of pages7
JournalAdvances in Consumer Research
Volume24,
Publication statusPublished - 1997

Cite this

@article{6e9e66c0c77d4ecb8fcd22c507b838cd,
title = "The effect of time pressure and task motivation on visual attention to brands",
author = "R. Pieters and L. Warlop and M. Hartog",
note = "Pagination: 7",
year = "1997",
language = "English",
volume = "24,",
pages = "281--287",
journal = "Advances in Consumer Research",
issn = "0098-9258",
publisher = "Sheridan Books",

}

The effect of time pressure and task motivation on visual attention to brands. / Pieters, R.; Warlop, L.; Hartog, M.

In: Advances in Consumer Research, Vol. 24, 1997, p. 281-287.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - The effect of time pressure and task motivation on visual attention to brands

AU - Pieters, R.

AU - Warlop, L.

AU - Hartog, M.

N1 - Pagination: 7

PY - 1997

Y1 - 1997

M3 - Article

VL - 24,

SP - 281

EP - 287

JO - Advances in Consumer Research

JF - Advances in Consumer Research

SN - 0098-9258

ER -